External Commerce Orchestration Platform
We make product data and commerce flows work across marketplaces, social channels, search and AI services.

01

The Market Shift

The buying journey is changing. More product decisions are shaped before customers reach owned channels.

ChatGPT alone handles around 50 million shopping queries a day. Products are found, compared and recommended inside assistants like ChatGPT, Gemini and Perplexity – often chosen before anyone reaches your store.

At the same time, marketplaces account for 67% of global e-commerce sales, social commerce is becoming a major shopping channel, and B2B buying is moving toward more digital and AI-supported decisions.
The shift in channels illustration

02

The Challenge

Without orchestration, scaling external commerce often means more manual work and slower time to market.

Backend data is now part of the customer experience.

AI services need structured, up-to-date product and commerce data beyond what is visible on the product page.

Marketplaces and B2B platforms need product data in the right format, correct prices and real-time stock levels. They also need order and return signals that stay updated over time.

The challenge is that this data is often spread across systems, files, feeds and manual exports.
Challenges with no Orchestration platform illustration

03

The enablement layer

Ondrop orchestrates product and order data for the next generation of commerce.

Ondrop combines data from different sources and uses dynamic mapping to adapt it for external destinations, B2B flows and AI services.

Consultants and agencies can add existing destinations or build their own on top of Ondrop, without starting from scratch every time.

AI services can use Ondrop as a source of richer commerce data to improve search, ranking, recommendations and decision support.

For brands scaling external commerce, product data, pricing, stock, orders, returns and other commerce signals are structured, adapted and kept up to date over time.
Ondrop Orchestration Illustration
Miss MaryOscar Jacobson logoDr Denim LogoSaddlerDedicated

The shifts reshaping how products are discovered and sold.

Ai Discovery

AI is reshaping discovery. Is your data ready?

ChatGPT alone handles around 50 million shopping queries a day.

Products are found, compared and recommended inside assistants like ChatGPT, Gemini and Perplexity – often chosen before anyone reaches your store.

Your data decides if you show up.
External growth

Marketplaces as a growth engine

Marketplaces are an effective way to enter new markets and quickly see what sells and where demand is. They add reach, and many platforms also open up new opportunities for visibility and marketing.

But for many brands the next step gets hard: scaling without administration, custom builds and squeezed margins taking over.

Built for teams scaling commerce in the AI era.

Brands scaling across markets DTC
Launch new destinations without custom builds. Keep product data, price, and availability consistent across every destination and market.
Distributors & wholesalers B2B
Manage customer-specific assortments, contract pricing, and inventory rules. Keep catalogs accurate and synced across every customer and system.
Platforms, agencies & IT consultants
Use Ondrop as a reusable commerce layer for customer implementations. Standardize the core setup and build the customer-specific layer on top, so every integration doesn’t become a new project.
AI commerce tools and discovery platforms
AI commerce tools need more than storefront content. Ondrop makes richer commerce data available, so AI services can improve search, ranking, recommendations and decision support.
Explore the answers to common queries.
What is commerce orchestration?
What do you mean by a destination?
Are you a single source of truth for product data?
Can we build our own destination?
What reduces manual work in practice?
What does “AI-ready” mean in practice?
How do we stay in control when shopping happens outside our own channels?
How does Ondrop help when shopping moves toward AI agents?

Brands scaling across markets / DTC

Publish products across more external destinations with less administration and faster launches. Keep product data, pricing, and availability aligned as you expand to more markets.

What brand teams need
Where it gets hard
How Ondrop helps
Use cases
Outcome
DTC growth is moving from one channel to many destinations. Discovery and demand increasingly start outside your own store, across marketplaces, retail partners, social commerce, search feeds and AI services.

Each destination has its own requirements for product data, categories, content, pricing, stock updates, errors, orders and returns.

Ondrop structures and maps product and commerce data per destination, so the right data is delivered in the right format and key flows stay updated over time.

Orders, returns, errors and signals sends back to your own systems, helping teams launch faster, reduce manual work and keep control as external sales grow.

DISTRIBUTORS & WHOLESALERS / B2B

Ondrop helps distributors and wholesalers manage B2B commerce between suppliers, brands and customers, keeping catalogs, pricing, stock, orders and returns accurate as complexity grows.

What B2B teams need
Where it gets hard
How Ondrop helps
Use cases
Outcome
B2B commerce rarely runs on one standard catalog. Distributors and wholesalers need to onboard product and commerce data from suppliers and brands, then make it accurate for customers, resellers and B2B portals.

Ondrop structures and maps data across these flows, so catalogs, prices, stock, orders and returns stay updated between supplier data, internal systems and customer-specific outputs.

This reduces manual updates, helps prevent order errors and makes B2B commerce easier to manage as the business grows.

Platforms, agencies & IT consultants

Ondrop gives platforms, agencies and IT consultants a reusable commerce layer to onboard customers faster, standardize core flows and build customer-specific solutions on top.

What teams need
Where it gets hard
How Ondrop helps
What teams can build
Outcome
Many customer projects need the same foundation: product data, pricing, stock, orders, returns, mapping and destination logic.

Ondrop provides that foundation through open APIs and dynamic mapping, so teams can reuse the core setup and focus on what makes each customer case unique.

This helps platforms, agencies and consultants deliver faster, reduce repeated custom work and make commerce implementations easier to maintain over time.

AI commerce tools and discovery platforms

Ondrop helps AI commerce tools and discovery platforms improve search, ranking, recommendations and decision support with structured, up-to-date commerce data beyond the storefront.

What AI services need
Where it gets hard
How Ondrop helps
Use cases
Outcome
AI commerce tools and discovery platforms need data from more than a product page to produce better results.

Ondrop structures product and commerce data from multiple sources and keeps it available and up to date, including attributes, variants, pricing, stock, availability, delivery logic, return context and operational signals.

This gives AI services a stronger data foundation to improve relevance, product matching, recommendations and decisions.

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